Sales script

The scarce work is not installing — it is finding the buyer without wasting the installer’s time. Six steps, from first message to deposit.

What costs nothing and wins early: publish the price. Arriving with the number already written wins the conversation before it starts.

First message: ask for two things

Reply fast, even if only to say what you need.
Ask for the latest power bill and a photo of the open breaker panel.
Explain why: to check contracted capacity, and not charge for a useless visit.
If they do not send both, do not schedule a visit. No exceptions.

Before you continue: Someone who sends the bill the same day is buying. Someone who does not send it in a week is not.

With the bill in hand

Look at six billing periods and average annual use.
Confirm contracted capacity against the panel.
Inverter coupling cannot exceed that contracted capacity.
Tell them on WhatsApp, with their numbers, what they spend on power per year.

Before you continue: Almost nobody else will tell them their yearly spend. Most do not know it.

Stop and call: if contracted capacity is too low: explain before charging anything.

Sell the survey

Tell them the technical visit costs nothing: you only need someone at home.
Explain what it includes: roof measure, shade study, and the final written proposal.
If they do not proceed, the measure still belongs to them.
Confirm the day and time before you drive.

Before you continue: Someone who accepts the visit already wants the final number: you arrive to close, not to convince.

When they say they will compare

Say yes — and give them a checklist to compare with.
Hand them the paperwork questions from the proposal and ask them to put the same questions to you.
Do not trash a named competitor. The questions do the work.

Before you continue: Who does the utility filing, whether the job is declared, who signs as licensed, and whether the meter post is included — that is where half the competition falls.

When they found it cheaper

Ask what is included, line by line.
Show how a cheap quote becomes expensive. Let them recognise it.
If it truly is cheaper with everything included, say so and let them go.
Do not cut price to match.

Before you continue: Cutting price confirms it was padded.

Stop and call: if they ask for more than a 10% cut, they are not your customer.

Close and schedule

Deposit against a written install date.
Give a date you can keep, not the one they want to hear.
If the date slips, you tell them first.

Before you continue: A missed date costs more than a discount.

Installers join

Sample sales script for installers.